| 000 | 00495nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 140306s9999 xx 000 0 und d | ||
| 020 | _a8131503887 | ||
| 020 | _a978-81-315-0366-1 | ||
| 041 | _aeng | ||
| 082 |
_a659.1 _bSHI/AD |
||
| 100 | _aShimp, Terence A | ||
| 245 | _aAdvertising and promotion An IMC Approach | ||
| 250 | _a1st | ||
| 260 |
_aNew Delhi _bCengage Learning _c2007 |
||
| 300 | _a650 | ||
| 365 | _bRs.475/- | ||
| 650 | _aFundamental Marcon Decision | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c188356 _d188356 |
||