000 00441nam a22001697a 4500
003 OSt
020 _a9788131756898
082 _a658.827
_bKEV/ST
100 _aKevin Lane Keller, M G Parameswaran, Issac Jacob
245 _aStrategic Brand Management
250 _a3rd
260 _aNew Delhi
_bPearson
_c2011
300 _a695
650 _aManagement
700 _aKevin Lane Keller, M G Parameswaran, Issac Jacob
942 _2ddc
_cBK
999 _c189430
_d189430