000 00322nam a22001337a 4500
020 _a978-93-80147-75-8
082 _a380.1 RAV/IN
100 _aP.K. RAVI SHANKAR
245 _aINTEGRATED MARKETING COMMUNICATION
250 _a1
260 _aNEW DELHI
_bPACEFIC PUBLICATION
_c2011
300 _a264p.
942 _2ddc
_cBK
999 _c189871
_d189871