000 003450000a22001570004500
020 _a0-256-02142-2
060 _a100
082 _a658.8 MCC
100 _aMcCarthy, Jerome E
245 _aEssentials of marketing
260 _aU S A, Richard D Irwin Inc
260 _c1979
300 _a495
650 _aMarketing society
942 _cBK
999 _c221322
_d221322