000 00695nam a2200277Ia 4500
008 150909s9999 xx 000 0 und d
041 _aEnglish
082 _a380.1
082 _bKOT/MA
100 _aKotler P
100 _eAuthor
245 _aMarketing management : analysis, planning, aqnd control
250 _a4th Ed.
260 _aNew Delhi
260 _bPrentice-hall of India Pvt Ltd
260 _c1981
300 _a722 Pages
365 _aRs .108 .30
650 _aadvertising decisions
650 _aCommerce
650 _acompectitive marketing
650 _aconsumer markets
650 _asales promotion
650 _atargeting
942 _cBK
999 _c232134
_d232134