000			02647nam a2200181Ia 4500
999			_c25020 _d25020
003			OSt
005			20210713151113.0
008			140128s9999 xx 000 0 und d
082			_a636.007 _bSUB/CO
100			_aSubhadra M R
245			_aComparative effectiveness of extension communication media used under the dairy development programme and extent of adoption of improved dairy husbandry practices by members of milk cooperatives in selected areas in Trichur taluk
260			_aMannuthy _bDepartment of Extension, College of Veterinary and Animal Sciences _c1979
502			_bMVSc
520	3		_aThe objective of the study were to know the effectiveness of various extension communication media used in dairy development programs for disseminating improved dairy husbandry practices, to measure the extent of adoption of selected improved dairy husbandry practices and to understand the influence of personal and socioeconomic characteristics on the adoption of improved dairy husbandry practices. One hundred members of seven milk supply cooperative socities in ollukara block area were selected for the study. The findings showed that nighberhood and government agencies played dominant roles in diffusing the improved practices concerning dairy husbandry. Among the neighbourhood agencies, milk supply cooperative socities ranked first. Government agencies were found to be effective for influencing the respondents in adoption. Veterinary surgeons were found to be a powerful medium within the government agencies. Thus veterinary surgeons and milk supply cooperative socities accounted very much to the knowledge as well as the adoption of all the practices expect for the practices “clean milk production” which was influenced by mass media. The adoption of practices in the aggregate were not influenced by the nine personal and socio-economic characteristics, viz.,age,education,caste,income, land holding size, farming experience, herd size, social participation and contact with extension agencies. But for some individual practices there was slight significant difference between adopters and non-adaptors. Age, herd size and education seen to have only a very negligible role in the adoption behavior of dairymen, while content with extension agencies appeared to have the largest influence on dairy husbandry practices. It was also observed that among the 10 practices only one practice, viz., “Vaccination against contageous disease“ was not influenced by any one of the nine variable studied.
700			_aNair G R (Guide)
856			_uhttps://krishikosh.egranth.ac.in/handle/1/5810152919
942			_2ddc _cTH