000 00453nam a22001457a 4500
999 _c289893
_d289893
082 _a380.141
_bAJI/EF PG
100 _aAjithkrishna C K
245 _aThe effect of marketing mix on the consumer buying behaviour of Milma ice cream
260 _aVellanikkara
_bCollege of Co-operation, Banking & Management
_c2021
300 _a90p.
502 _aMBA
650 _aCo-operation, Banking & Management
700 _aAni S Das (Guide)
942 _2ddc
_cTH