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1. KAUTIR (Kerala Agricultural University Theses Information and Retrieval)
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Issue Date
Title
Author(s)
1990
Enquiry into the buyer behaviour towards selected types and brands of fertilisers
Mathew, P C
;
Anil Kumar, V P
1990
Enquiry into the buyer behaviour towards selected types and brands of fertilisers
Mathew, P C
;
Anil Kumar, V P
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Subject
1
Attitude of buyers
1
Brand and related issues
1
Brand preferences
1
Buyer attitudes
1
Buyer behaviour
1
Buyer behaviour of selected brands
1
Fertiliser consumption
1
Fertiliser industry
1
Promotional effectiveness
1
rural marketing management
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Date issued
2
1990