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Kerala Agricultural University Digital Library
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1. KAUTIR (Kerala Agricultural University Theses Information and Retrieval)
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Issue Date
Title
Author(s)
2017
Consumer - based brand equity - a case study of Double Horse rice and rice products
Giggin, T
;
Ramnesh, P R
2017
Consumer perception towards brand equity of foster foods (P) LTD
Mohan Varma, N K
;
Ravi Sankar, V
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Author
1
Ramnesh, P R
1
Ravi Sankar, V
Subject
2
Consumer perception
1
Biscuits
1
Brand management
1
Double Horse
1
Foster foods
1
Globalization
1
Manjilas
1
marketing mix
1
MBE(Multi dimensional Brand equity)
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Rice
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Date issued
2
2017