Entrepreneurial behaviour of rural women in Thiruvananthapuram district

Abstract

The present study under the title ''Entrepreneurial behaviour of rural women in Thiruvananthapuram district was undertaken to assess the entrepreneurial behaviour of rural women to study the personal and sociopsychological factors influencing entrepreneurial behaviour and the constraints experienced by the rural women in starting an enterprise. Rural women trained in mushroom cultivation and fruit and vegetable preservation were selected from College of Agriculture, Vellayani and Mitraniketan Vellanad. Thirty rural women each were selected from each centre for each enterprise. Thus 120 trained rural women were selected. Another 60 untrained rural women were also selected as control. Thus the total sample comprised of 180 with five groups of respondents. Data was collected using interview schedule and suitable statistical techniques were employed in the analysis of data. An entrepreneurial development index was developed and found that the factors such as economic motivation, risktaking ability, decision making ability, achievement motivation, management orientation, competition orientation and self confidence were the major dimensions of entrepreneurial behaviour. With regard to the profile of rural women, the rural women selected, both trained and untrained belonged to young age group and majority of them belonged to backward caste. Educational status and family educational status of the selected respondents were high school and above. More than 50 per cent of them have land holding ranging from 15-20 cents and annual income between Rs.15000-20000. More than 55 per cent of the rural women have taken up self employment. Above 50 per cent of the rural women have high information seeking behaviour, mass media contact, social participation, level of aspiration and attitude towards self employment. Majority of the rural women have low cosmopoliteness. Cent per cent of the trained rural women have high knowledge of the technology. Except rural women in group II & V all others have high entrepreneurial behaviour. Comparison of the five groups revealed that they were on par with respect to age, landholding, annual income and social participation. Majority of the trained rural women belonged to backward caste and untrained belonged to scheduled caste. The trained rural women differed significantly with the untrained in their educational status, family educational status, occupation, information seeking behavior and perceived knowledge of the technology. There was significant difference among the groups with respect to mass media contact, level of aspiration, cosmopoliteness and entrepreneurial behavior. Relationship of the personal and socio-psychological factors with the entrepreneurial behavior showed that in the case of group I, variables namely educational status of the family, information seeking behavior, mass media contact, level of aspiration, attitude towards self employment and perceived knowledge of the technology were positively and significantly correlated. In the case of group II, caste educational status of the respondents and family, information seeking behavior, mass media contact, social participation, level of aspiration, cosmopoliteness, attitude towards self employment and perceived knowledge of the technology were positively and significantly correlated with the entrepreneurial behavior. Only educational status of the family was found to have a positive and significant relationship with the entrepreneurial behavior of group III. In the case of group IV, caste, educational status of the respondent and family, annual income, information seeking behavior, mass media contact, cosmopoliteness, level of aspiration, attitude towards self employment and perceived knowledge of the technology were positively and significantly correlated with the entrepreneurial behaviour. In the case of group V a positive and significant relationship exists between entrepreneurial behavior and educational status of the respondent and family, annual income, information seeking behavior, mass media contact, social participation, cosmopoliteness, attitude towards self employment and perceived knowledge of the technology. With regard to the constraints experienced by the rural women, ‘Marketing problem and lack of financial assistance were the constraints in both the enterprises followed by non-availability of spawn in mushroom cultivation and high cost of fruits in fruit and vegetable preservation.