Consumer perception towards brand equity of foster foods (P) LTD

a

Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/7137

Full metadata record

DC Field	Value	Language
dc.contributor.advisor	Mohan Varma, N K	-
dc.contributor.author	Ravi Sankar, V	-
dc.date.accessioned	2020-02-15T11:11:47Z	-
dc.date.available	2020-02-15T11:11:47Z	-
dc.date.issued	2017	-
dc.identifier.sici	174139	en_US
dc.identifier.uri	http://hdl.handle.net/123456789/7137	-
dc.description.abstract	Now a day’s brand equity management is one of the challenges faced by the companies in maintaining the brands among consumers. The general public looks for branded products than that of other products. It’s just because of a belief in minds of consumers that branded products have good quality, taste and ease of use that satisfies every consumer. Therefore a systematic study was conducted with the objectives of examining the brand equity perception towards Foster Foods among consumers.	en_US
dc.language.iso	en	en_US
dc.publisher	College of Co-operation Banking and Management, Vellanikkara	en_US
dc.subject	Brand equity	en_US
dc.subject	Consumer perception	en_US
dc.subject	Foster foods	en_US
dc.subject	Brand management	en_US
dc.subject	Biscuits	en_US
dc.title	Consumer perception towards brand equity of foster foods (P) LTD	en_US
dc.type	Thesis	en_US
Appears in Collections:	PG Thesis

Files in This Item:

File	Description	Size	Format
174139.pdf		28.68 MB	Adobe PDF	View/Open