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Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/7163| Title: | Consumer - based brand equity - a case study of Double Horse rice and rice products |
| Authors: | Giggin, T Ramnesh, P R |
| Keywords: | Brand equity Double Horse Manjilas Consumer perception marketing mix MBE(Multi dimensional Brand equity) Globalization Rice |
| Issue Date: | 2017 |
| Publisher: | College of Co-operation Banking and Management, Vellanikkara |
| URI: | http://hdl.handle.net/123456789/7163 |
| Appears in Collections: | PG Thesis |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 174141.pdf | 44.01 MB | Adobe PDF | View/Open |
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