Effectiveness of marketing mix in meat products of India Ltd. in Ernakulam district

Abstract

The marketing mix is an integral tool in building an effective marketing strategy and implementing it with tactics. The marketing mix includes an assessment of the roles of the product, place and promotion which play an overall approach to marketing. Hence the research entitled Effectiveness of marketing mix in MEAT PRODUCTS OF INDIA ltd. in Ernakulam district, preliminary aims to explore the effectiveness of marketing mix. The primary data collected from 150 customers and 15 retailers constituted the sample size of the study i.e. 165. The previous chapter dealt with the detailed analysis of results derived from the primary data. This chapter covers the summary of findings and conclusions of the study. The major findings from the analysis of effectiveness of marketing mix of Meat Products of India are grouped into three categories socio economic characteristics of the respondents, customer’s perception on products of MPI and dealers’ perception on products of MPI.