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  1. Kerala Agricultural University Digital Library
  2. 1. KAUTIR (Kerala Agricultural University Theses Information and Retrieval)
  3. PhD Thesis
a
Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/7752
Title: Analysis of reading comprehension of agricultural articles in daily newspaper by farmers in Kerala State
Authors: Sethu Rao, M K
Ranjan S Karippai
Keywords: Reading comprehension
Readability
Cloze procedure
Agricultural journalism
Mass media exposure
Reading habit
Issue Date: 1988
Publisher: Department of Agricultural Extension, University of Agricultural Sciences, Bangalore
Citation: CoH T-241
Abstract: In all phases of development communication of innovations has been accepted as a vital element. Various intwerpersonal and mass media are being utilised by the development agencies to assist in the transfer of technology to the rural areas, where the attention is being focussed in all developing nations. Among the various mass media, print media, particularly newspapers play an important role in places where literacy of the population is relatively high. Newspapers have become very powerful in communication in Kerala State, which rank first in literacy in India, with a wider readership status and a variety of contents including development messages.
URI: http://hdl.handle.net/123456789/7752
Appears in Collections:PhD Thesis

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