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http://hdl.handle.net/123456789/7754| Title: | Comparative study of marketing strategies of co-operative, public and private sector units in handloom industry in Kerala |
| Authors: | Rajan Nair, N Xavier, K L |
| Keywords: | Promotion Market demand Market segment Consumer behaviour |
| Issue Date: | 1989 |
| Publisher: | College of co-operation and Banking, Mannuthy |
| Citation: | CoH T-243 (170164) |
| Abstract: | A comparative study of Marketing Strategies of Co-operative, Public and Private Sector units in Handloom Industry in Kerala' is aimed at assessing the effectiveness and relative merits and demerits of various marketing strategies followed by Hantex, Hanveev and private sector firms and price spread of selected fabric under different marketing channels. |
| URI: | http://hdl.handle.net/123456789/7754 |
| Appears in Collections: | PG Thesis |
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