Production and marketing of pineapple in Trichur District

Abstract

A study on the production and marketing of pineapple in Trichur district was conducted during March-April, 1982 to evaluate the costs and returns of pineapple production, the marketing costs and price spread as well as the problems faced by the cultivators. Simple random sampling was adopted for selecting the sample and fifty cultivators were surveyed by personal interview method. The total cost of cultivation per hectare of pineapple for four years for the district was found to be Rs.30334.92 and cost was highest for the first year being Rs.13289.92 (42.55 per cent).The major item of expenditure was human labour constituting about 59.32 per cent (Rs.17995) of the total costs. Expenditure on fertilizer accounted for 24.25 per cent (Rs.7356) and that for suckers 6.78 per cent (Rs.2056) for the district. With regard to the operation-wise cost of cultivation, manuring and earthing occupied a major share of 39.48 per cent (Rs.11976) and for weeding the expenditure was Rs.6656 (24.04 per cent). Pineapple starts yielding in the second year and maximum returns was found to obtain in the third year with Rs.18934 per hectare for the district. The returns in the second and fourth year were Rs.11626 and Rs.12476 respectively. Cost of production per quintal of pineapple fruits was highest in the second year (Rs.79.26) and lowest in the third year with Rs.54.82 for the district. The pay-back period was 2.77 years, with a benefit cost ratio of 1.31, net present worth of Rs.8258.09 and internal rate of return of 43.37 per cent. The number of suckers per hectare was the factor which was found to be significant in the regression analysis. The main marketing channel in the case of pineapple was producer Commission/agent wholesaler ----Retailer ---- consumer channel. The marketing efficiency assessed on the basis of price-spread and marketing costs revealed that there was a high price spread of Rs.94 per quintal and the producers got only 51.79 per cent of the consumer’s price, while wholesalers and retailers got 17.69 per cent and 20.77 per cent margins respectively. Pineapple was marketed as fresh fruit commonly, but the canning industries in Trichur make a number of canned products such as squash, slices, titbits etc. High cost of inputs, fluctuation in prices and improper marketing facilities etc. are the problems faced by the cultivators in this district. Non-availability of sufficient fruits to factories become a serious problem in the case of canning units.