Abstract:
Traditional rice varieties were being cultivated extensively in this State. They have high nutritive and medicinal value and are good for health and wellbeing. They are known to have high demand in local, national and international markets.
This study aims at performance analysis of traditional rice farming, documenting the perceived attributes of traditional varieties and evaluating consumer preference among traditional rice varieties, analyze the nature and type of organizational support available for traditional rice and its utilization by farmers and subsequently come up with policy perspectives for the conservation of traditional rice varieties.
