Abstract:
The research study conducted among selected contact farmers in
Trivandrum district of Kerala revealed that majority of the respondents received
most of the information, on coconut cultivation from Agricultural Demonstrators of
the Department of Agriculture and 'local leaders' were the least consulted source
of agro-information. The study brought to light the increasing difficulty the contact
farmers experienced in decoding and encoding as the complexity of the message
increased. The respondents communicated technical information to 'non-contact
farmers of their own area' more frequently. Out of the three types of information
feedback, communication of information related to technical aspects was the most
important form of feedback.
