Abstract:
The research study conducted among selected noncontact farmers in
Trivandrum, Quilon and Alleppey districts revealed that majority of the respondents
received most of the technical information on rice cultivation from 'other farmers'.
The study brought to light the increasing difficulty the noncontact farmers experienced
in decoding and encoding the messages as their complexity increased. The noncontact
farmers communicated technical information to 'other farmers' more
frequently. Similarly, most of the feedback from the noncontact farmers was mainly
communicated to 'other farmers, in their area.
