Abstract:
An attempt was made to evaluate the three day Agricultural Exhibition
conducted at the Vellayani Campus of the Kerala Agricultural University during
July, 1 979. Forty participant farmers were randomly selected and were personally
iniervjewed to assess their perception about the treatment and utility of \ the selected
exhibits. The treatment utility index of the exhibition was quite high being 64.80 percent. The Rank order correlation coefficient also indicated greater degree of
concordance in the treatment and utility of the individual exhibits. In general, the
exhibits relating to innovations which had high practical applicability and of
immediate interest to the farmers were assigned higher ranks in the treatment-utility
ladder.
