Abstract:
The present study was conducted in the NES Blocks in Trivandrum
Pistrict, Kerala to determine the communication source utilisantion, source credibility
and the effect of socio-economic and personal characterestics on the source
credibility perception of illage women in respect of information on food and nutrition.
Data were collected by personal interview from a sample of 100 village
women randomly selected The study revealed that the sources most often utilised
by viliiags women are radio, mabiiasamajam:. block personnel, ANP camp, magazines,
news papers, friends, neighbours, relatives, teaching institutions and films
with their ranking in that order. Block personnel, ANP training camps, mahilasamjams
and radio are perceived as the most credible sources. In general the
socio-sconomic and persona! characteristics have significant relationship with all the
sources, except in very few cases. It is also indicated that even though some of
the common sources like relatives, friends, etc., are credible sources, their utilisation
is very poor.
