Some factors influencing communication patterns among members of charchamandal in Kerala

Abstract

The study revealed that charchamandals have not yet influenced the diffusion of information on high yielding varieties of paddy in the area studied. This stresses the need for strengthening the charchamandals so that they will play the role expected of them. The size of the group may be limited to about ten. More participation of members in the charchamanda! activities should be enlisted by sharing responsibilities among members and encouraging them to participate more in discussions. Radio has not yet played its conceptualised role in the charchamandal Regular follow-up by Radio Contact Officer and other concerned will also play an important role to achieve this end. The members of charchamandals also expressed the opinion of changing the present timing of farm and home programme of AIR to a later time preferably after 8 P. M.