Abstract:
A majority of farmers regularly listened to the farm broadcast "Karshika
Rangam" with full comprehension and selection of the programme as per the
schedule. The retention, recall and influence of the broadcast on adoption was
found to be partial. The radio broadcasts developed only medium level of
knowledge understanding and conviction on the farm practices amdngst the
farmer listeners. Farm news, interviews and talks by specialists were ranked
high amongst the type and methods of broadcasts through radio.
