Abstract:
With a view to identifying the factors related to the communication effectiveness of Village Level Extension Personnel (Agricultural Demonstrators), a research study was conducted in Trivandrum District of Kerala State. It was also aimed at measuring the communication effectiveness of Village Level Extension Personnel and identifying the problems faced by them in making their communication effective. The study revealed that as much as 16.67 percent of the Village Level Extension Personnel (Agricultural Demonstrators) were low 66.66 percent were medium and 16.67 percent were high in their communication effectiveness.
