Study of the communication behaviour of agricultural extension personnel

Abstract

This study of the communication behaviour of Agricultural Extension personnel was designed to measure the communication behaviour of Junior Agricultural Officers as well as the factors associated with them. This study was conducted in Trivandrum and Quilon districts which were selected by using lot method of random sampling. (1) It was evident that majority (69 per cent ) of the Junior Agricultural Officers were having "medium level of communication behaviour. (2) They were receiving farm information mostly from Agricultural guide/diary and usedpersonal talks very often for communicating with farmers.