Entrepreurial behaviour of coconut oil-based unit owners

Abstract

The study entitled “ Entrepreneurial behaviour of coconut oil based units owners” was undertaken with an objective to analyse the entrepreneurial behaviour of coconut oil based units, their profile characteristics and economic dimensions of enterprise. It was also aimed to identify the constraints as perceived by the entrepreneur so as to provide valuable suggestions for the development of the enterprise.

The study was conducted in Pallichal, Pulimath, Parasala block Panchayats in Thiruvananthapuram district. A sample of 25 copra units and 10 coconut oil mills from each Panchayat were selected at random thus making a total of 105 respondents. The data collected were statistically analyzed using arithmetic mean, percentage and simple correlation.

The study revealed that majority of the respondents from both categories had medium to high level of entrepreneurial behaviour.

Relationship of the profile characteristics with entrepreneurial behaviour showed that in the case of copra unit owners, variables namely education, annual income, mass media exposure, attitude towards self employment, economic motivation and knowledge about value added products were positively and significantly correlated. In case of coconut oil mill owners, education, mass media exposure, level of aspiration, attitude towards self employment, economic motivation, self reliance and knowledge about value added products had positively significant correlation with the entrepreneurial behaviour. Economic analysis of enterprises showed that profitability and sound economic position in both the categories of respondents.

Shortage of raw materials, instability of prices, high labour charges, and lack of infrastructure facilities were considered to be major hindrances encountered by copra unit owners. Whereas in coconut oil mill owners, shortage of raw materials, instability of prices, competition from low priced oils and lack of organized marketing were perceived as major constraints.

Current information on prices coupled with ware housing facilities. Market literacy programme, vertical integration of coconut oil based units and initiation of new processing technologies were the major suggestions for the development of coconut oil based industry.