Browsing by Author "Ranjan S Karippai"

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Analysis of reading comprehension of agricultural articles in daily newspaper by farmers in Kerala State
(Department of Agricultural Extension, University of Agricultural Sciences, Bangalore, 1988) Ranjan S Karippai; Sethu Rao, M K
In all phases of development communication of innovations has been accepted as a vital element. Various intwerpersonal and mass media are being utilised by the development agencies to assist in the transfer of technology to the rural areas, where the attention is being focussed in all developing nations. Among the various mass media, print media, particularly newspapers play an important role in places where literacy of the population is relatively high. Newspapers have become very powerful in communication in Kerala State, which rank first in literacy in India, with a wider readership status and a variety of contents including development messages.
Analysis of transfer of technology with respect to biofertiliser
(Department of Agricultural Extension, College of Horticulture, Vellanikkara, 1997) Mercykutty, M J; Ranjan S Karippai
The study was undertaken in selected three panchayaths of Thrissur district to analyse the transfer of technology with respect to biofertilisers. The sample selected for the study included 150 farmers, 30 scientists and 30 extension personnel. The study revealed that the majority of the farmer respondents belonged to low category in their distribution based on the 17 selected independent variables. It was found that the evaluative perception on the feasibility of biofertiliser technology was medium in case of all the respondent categories viz., farmers, scientists and extension personnel. Regarding the extent of adoption of biofertiliser technology, poor adoption was observed. Among the selected independent variables, age, education, farming experience, extension participation, risk orientation and accessibility to sales point were found significant in predicting the maximum variation in the extent of adoption of biofertiliser technology. The highest direct and indirect effect on extent of adoption of biofertiliser was due to extension participation. Different constraints experienced at different levels of transfer of technology were identified. Inadequate awareness and lack of technical knowledge on biofertiliser were found to be the most important client system constraints. Effect of unfavourable soil and climatic condition and inadequate awareness and lack of technical knowledge on biofertiliser were found to be the most important research system and extension system constraints respectively. The most important constraint experienced in support and service system was lack of interest on the part of dealer. Perceived incompatibility of the technology and lack of technical knowledge about the technology were found to be the most important reason for non – adoption of the technology. The study drew attention to the emergent need of effective measures to overcome the prevailing constraints in the transfer of biofertiliser technology so as to enhance this eco – friendly farming strategy.
Attitude towards work experience programmes
(Kerala Agricultural University, 1996) Sajan Andrews, K; Ranjan S Karippai
Consequences of conversion of marginal homesteads for planting rubber in Kottayam district
(Department of Agricultural Extension, College of Horticulture, Vellanikkara, 1997) Latha, A; Ranjan S Karippai
A study was conducted in Kottayam district to find out the causes and consequences with respect to the nature, extent and conversion (composite index developed from nature and extent) of marginal homesteads for planting rubber. The respondents included 200 convertors and 100 non-convertors. The study revealed that outmigration of hired labour, availability of hired labour, farming experience and perception about attributes of rubber cultivation could explain the maximum discrimination between convertors and non-convertors. Among the eighteen independent variables selected, availability of family labour and number of crops emerged as the most important factors influencing conversion. Gross cropped area and number of crops could explain the maximum variability of conversion. Net area under rubber was the factor which exerted maximum influence on other variables effecting conversion. The most important consequences of conversion expressed by convertors were outmigration of hired labour, outmigration of family labour, soil loss (erosion) based on magnitude and decrease in water availability, increase in social status and decrease in water table based on directionality. Community based land use strategy which involved production and sharing of farm produce among groups of individual homesteads based on similarity of topography, soil type, water resource dependence, local needs may become inevitable to sustain and maintain the diverse requirements of local communities in place of conversion of homesteads to monocrops like rubber alone. Rubber could only become a part of such land use systems.
Customer perception towards ponlait milk products
(College of Co-operation, Banking & Management, Vellanikkara, 2021-10-07) Suganya, P; Ranjan S Karippai
Role perception and role pereormance of convenors of group farming committees in rice cultivation
(Kerala Agricultural University, 1995) Jayasree Menon; Ranjan S Karippai
To study the role perception and role performance of convenors of group farming committees in rice cultivation, a project was carried out with 150 respondents selected from Trichur and Palakkad districts of Kerala state. It was found that majority of the convenors had higher levels of role perception and role performance. Cosmopoliteness and training need of the convenors significantly influenced their role perception, while communication behaviour, training need and knowledge had significant influence on their role performance. The study emphasised the need for initiating formal training programmes for the convenor of Group Farming Committees for betterment of their qualitative pursuits.
Social media marketing strategies of Wellnessloka
(College of Co-operation, Banking & Management, Vellanikkara, 2021-10-07) Amitha Prasad; Ranjan S Karippai
Study on the role perception and the role performance of the convenors of group farming committees of rice cultivation
(Department of Agricultural Extension, College of Horticulture, Vellanikkara, 1993) Jayasree Menon; Ranjan S Karippai
The study on role performance of the convenors of Group Farming Committee was carried out using 150 respondents selected from Trichur and Palghat districts . The opinions of respondents towards the programme were collected by personally interviewing them Analysis of the data thus collected by personally interviewing them Analysis of the data thus collected indicated that the cosmopoliteness and training need were the most important independent variables positively influencing role perception . Training received by the convenors exerted a negative effect on the perception of their roles as convenors. Communication behaviour came first followed by knowledge and training need among the independent variables influencing role performance, constraints in implementing the programme exerted maximum indirect effect on other independent variables. It was also found that role perception was strongly correlated with role performance.