Browsing by Author "Ravi Sankar, V"

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    Consumer perception towards brand equity of foster foods (P) LTD
    (College of Co-operation Banking and Management, Vellanikkara, 2017) Ravi Sankar, V; Mohan Varma, N K
    Now a day’s brand equity management is one of the challenges faced by the companies in maintaining the brands among consumers. The general public looks for branded products than that of other products. It’s just because of a belief in minds of consumers that branded products have good quality, taste and ease of use that satisfies every consumer. Therefore a systematic study was conducted with the objectives of examining the brand equity perception towards Foster Foods among consumers.