Browsing by Author "Sherief, A K"
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Item Communication behaviour of non-contact farmers in Kerala(Kerala Agricultural University, 1988) Sherief, A K; Menon, A G G; Bhaskaran, CThe research study conducted among selected noncontact farmers in Trivandrum, Quilon and Alleppey districts revealed that majority of the respondents received most of the technical information on rice cultivation from 'other farmers'. The study brought to light the increasing difficulty the noncontact farmers experienced in decoding and encoding the messages as their complexity increased. The noncontact farmers communicated technical information to 'other farmers' more frequently. Similarly, most of the feedback from the noncontact farmers was mainly communicated to 'other farmers, in their area.Item Communication behaviour of noncontact farmers under training and visit system of agricultural extension in Kerala(Department of Agricultural Extension, College of Agriculture, Pilicode, 1985) Sherief, A K; Menon, A G GA research study was conducted in Trivandrum, Quilon and Allappey districts of Kerala, India to study the following: 1. The communication behavior of noncontact farmers including their pattern of information-input, processing, output and feedback; 2. The personal, socio-psychological and economic characteristics of noncontact farmers; 3. The relationship between communication behavior of noncontact farmers and their personal, socio-psychological and economic characteristics; and 4. The predictive power of the selected personnel, socio-psychological and economic characteristics of noncontact farmers in explaining the variations in their communication behavior. One hundred and twenty noncontact farmers were selected for the study using a four stage random sampling procedure. The study illuminated that majority of the respondents received information on improved cultivation practices for paddy from ‘Other Farmers’ in their locality. ‘Contact Farmers’ served only as a secondary source of ag-information. Among mass media sources, ’Newspaper’ emerged as the most important information source, followed by ‘Farm broadcasts’. The study brought to light the increasing difficulty the noncontact farmers experienced in processing of information as the complexity and cost implication of the message increased. ‘Personal talk during casual meeting’ was the most often used method of interpersonal communication by the respondents and they communicated the information to ‘Other Farmers’ in their area more frequently. Similarly, most of the feedback was communicated to ‘Other Farmers’ and ‘Contact Farmers’ were involved in this process to a lesser extent. Majority of the respondents had low level of communication behavior. Out of the eight independent variables studied, six variables, viz., ‘awareness about T & V system’, ‘attitude towards contact farmer system’, ‘socio-economic status’, ‘extent of cosmopoliteness’, ‘level of aspiration’ and ‘work orientation’ were positively and significantly correlated with the communication behavior of the noncontact farmers. ‘Age’ was found to be negatively and significantly correlated and ‘farm size’ was the only independent which was not significantly correlated with the communication behavior of the noncontact farmers. The multiple regression analysis pointed out that ’awareness about T & V System’ had contributed significantly in the prediction of overall communication behavior, information-input and information output behavior of the noncontact farmers. ‘Age’ and ‘Work-orientation’ had significant predictive function in determining the information-processing and information-feedback behavior of the noncontact farmers under T & V System of Agricultural Extension in Kerala.Item Effectiveness of training on basic credit management-a study in the federal bank limited(College of Co-operation, Banking and Management, Vellanikkara, 2016) Jisspriya John; Sherief, A KTraining has the distinct role in the achievement of an organizational goal by incorporating the interests of organization and the workforce (stone, 2002). Training is the most important factor in an organization because training increases the efficiency and the effectiveness of both employees and the organization. Tiie study entitled THE EFFECTIVENESS OF TRAINING ON BASIC CREDIT MANAGEMENT - A STUDY IN THE FEDERAL BANK LIMITED 'was undertaken with the objective of analyzing the effectiveness of training (Basic Credit Management- 6 programmes of 2015 year) on job performance of employees of the Federal Bank Limited. The both primary and secondary data were used. The primary data were collected by using convenience sampling method of 78 employees through mailed questionnaire and telephonic interview. Secondary data were collected from company website, previous reports, organizational manuals, journals and other online source. The collected data were analyzed with the help of statistical tools such as percentage, chi-square test, correlation, factor analysis and indices. The study reveals that the employees are very much satisfied on the training environment and also their responses shows that the basic credit management training programme upgrades the job performance of federal bank employees. Human resource capital of organization plays an important role in the growth and the organizational performance. So to improve the organizational performance through the employee perfonnance, Federal Bank is giving proper training to the employee.Item Employee satisfaction on safety, health and welfare measures. A case study of sobha limited, Thrissur(College of co-operation, banking and management, Vellanikkara, 2016) Vineeth, V; Sherief, A KItem Evaluation of training programme on basics of local governance conducted by KILA(College of co-operation, banking and management, Vellanikkara, 2016) Aksa Johny, G; Sherief, A KItem Forecasting technical manpower needs in agriculture in Kerala(Department of Agricultural Extension, College of Agriculture, Vellayani, 2004) Suja, S L; Sherief, A KItem Marketing opportunities of branded pulses (kitchen treasures) through kudumbashree units in cochin corporation(College of Co-operation Banking and Management, Vellanikkara, 2017) Stephina Stanly; Sherief, A KItem Organic agricultural practices in coconut based homesteads in thiruvananthapuram district(Department Of Agricultural Extension, College Of Agriculture, Vellayani, 2007) Jayawardana, J K J P; Sherief, A KItem Participatory guarantee system (PGS) certification for production of organic vegetables :an analytical study(Department of Agriculture Extension, College of Agriculture, Vellayani, 2020) Aashika Sasindran; Sherief, A KThe study entitled ‘Participatory Guarantee System (PGS) certification for production of organic vegetables: An analytical study’ was undertaken during 2019-2020. The objectives were to study the Participatory Guarantee System (PGS) certification for production of organic vegetables and to analyze the role of PGS farmers in the certification procedure, production and marketing among the VFPCK farmers in Kerala. The constraints faced during the implementation of PGS were also studied and appropriate suggestions are given to overcome the problems. The study was conducted in Kasargod, Idukki, Kottayam and Thrissur districts of Kerala which have maximum active number of PGS local groups under VFPCK. The sample comprised of 80 PGS farmers, out of which 20 respondents were selected from each district. Thirteen independent variables were selected through judge’s rating and role performance and adoption behaviour were the dependent variables selected. On analysis, it was found that 67.5 per cent of PGS farmers belonged to middle age (47-60) category, and 60 per cent of the respondents had education up to high school level. Majority of the respondents (55%) belonged to medium category of land holding with medium farming experience in organic farming (68.75%). About half (47.5%) of the organic farmers had medium level of annual income. More than half (53.75%) of PGS farmers did not possess organic certificate and majority of the PGS farmers belonged to the medium category of Information seeking behavior(66.25), environmental orientation (80%), attitude (77.25%), Knowledge (55%), sustainability (55%), market orientation (53.75%) and trainings acquired (68.75%). The analysis of PGS farmers based on their individual role performance revealed that 75 per cent of them belonged to medium category followed by 15 per cent in the high category and remaining 10 per cent in the low category. The distribution of farmers based on their role performance in the PGS group revealed that 72.5 per cent of them belonged to medium category and high and low category have equal (13.75%) respondents. The mean value of Individual role performance (38.86) is greater than mean value of group role performance (22.9), indicating a higher individual role performance among the PGS farmers. The results of factor analysis revealed that among the individual roles, respondents from all four districts showed characteristics of Individual task proficiency, Individual task adaptivity and individual task proactivity. Among the group roles, group member proactivity was displayed in all four districts, group member proficiency was displayed among the farmers of Kottayam and Kasargod and group member adaptivity was displayed among the farmers of Kasargod and Thrissur. The results of the adoption quotient revealed, that majority of PGS farmers i.e. 67.54 per cent belonged to medium category of adoption, followed by 17.5 and 15 per cent in low and high category of adoption. The mean adoption quotient (AQ) was 67.54 per cent with a maximum and minimum AQ of 81.66 and 51.94 per cent respectively. In case of the recommended practices, nine out of twenty four practices had an overall adoption percentage greater than 90. The results of the correlation revealed that out of 13 independent variables selected for the study, 10 variables were significantly related to the dependent variable adoption of organic methods recommended by PGS. The independent variables, viz., age and sustainability were significant at 1% level of significance followed by certificate status, experience in organic farming, training, information seeking behavior, market orientation, environmental orientation, attitude and knowledge at 5% level of significance The major constraints faced by the PGS farmers were lack of market linkage and satisfactory price for organic products. Unawareness of consumers about PGS certification remains as a barrier to farmers for proper marketing. Pest and wild animal attack and lack of government support are another constraints faced by farmers. The strategy to overcome these constraints is to develop proper market linkage by VFPCK and to recognize and brand the products as PGS organic among consumers. Moreover, Crop insurance and other incentives should be provided to the farmers who have suffered pest and animal attack. It could be concluded that, PGS was initiated as a credible, relevant and cost-effective mechanism through which farmers can provide a trust or guarantee of their products as organic to consumers. The findings of this study indicate that the individual role performance among registered PGS farmers is greater than group role performance. Also, the intensity of total adoption of organic practices was significantly high (67.5%) among the PGS farmers. For effective functioning, VFPCK should review their existing PGS in order to build their systems procedures that enable and encourage all their key stakeholders to take part in the design and implementation of their PGS.Item Performance and potential of gramasabhas in crop production in Athiyanoor block of Thiruvananthapuram district(Department of Agricultural Extension, College of Agriculture, Vellayani, 2002) Beena, S; Sherief, A KThe study entitled 'Performance and potential of gramasabhas in crop production. in Athiyanoor block of Thiruvananthapuram district was undertaken to study the effectiveness, attitude and perception and to identify the constraints as perceived by the farmers, officials and people's representatives regarding the functioning of gramasabhas. The study was conducted in Venganoor, Vizhinjam, Athiyanoor and Kottukal panchayats of Athiyanoor block. A sample of 200 respondents were selected using multistage random sampling technique. Data were collected through well structured and pre-tested interview schedule. Sixty per cent of the farmers, fifty five per cent of the officials and sixty per cent of the people's representatives perceive the gramasabhas as effective in planning and implanting agricultural development programmes. Regarding the attitude towards gramasabhas, 58.43 per cent of the farmers and 87.50 per cent of the people's representatives possessed a very favourable attitude. Among the officials, 65 per cent were favourable towards gramasabhas. Eighty per cent of the people's representatives had very good perception about the functioning of gramasabhas. The study revealed that 57.50 per cent of the officials and 61.67 per cent of the farmers belonged to high group with respect to perception. Majority of the farmers had education upto high school level with farming as the main occupation. Most of the farmers expressed a high level of political orientation, cosmopoliteness, social participation and extension participation. Information source utilisation and orientation of the farmers towards incentives were also found to be high for majority of the respondents. Personal, socio-psychological variables viz., education, political orientation, cosmopoliteness, social participation, information source utilisation, leadership propensity, attitude towards people's plan and orientation towards incentives had shown a positive and significant relationship with effectiveness. Annual income had negatively significant relationship with effectiveness. Education, main occupation, political orientation, social participation, attitude towards people's plan, economic motivation and orientation towards incentives had shown a positive and significant relation with attitude of the farmers towards gramasabhas. Annual income was found to be negatively correlated with attitude. Education, main occupation, political orientation, social participation, attitude towards people's plan, economic motivation and orientation towards incentives had shown a 'positively significant relationship with perception of the farmers about. the functioning of gramasabhas. Annual income had negatively significant relation with perception. Venganoor and Kottukal panchayats differed significantly with respect to leadership propensity. The respondents of Venganoor panchayat had high level of leadership propensity as compared to those in Kottukal panchayat. Venganoor and Kottukal panchayats differed significantly with respect to perceived effectiveness. The respondents in Venganoor panchayat perceived the gramasabhas as highly effective in planning and implementing agricultural development progarammes. There was no significant difference among Venganoor, Vizhinjam, Athiyanoor and Kottukal panchayats with respect to attitude and perception about the gramasabhas. The officials and the people's representatives exhibited non- significant relationship regarding the perceived effectiveness of gramasabhas in planning and implementing agricultural development programmes. . As far as attitude towards gramasabhas is concerned, the officials and the people's representatives differed significantly. It was observed that the people's representatives had a more favourable attitude towards gramasabhas than the officials. Significant difference was observed between the officials and the people's representatives regarding the perception about the functioning of gramasabhas. As compared to officials, people's representatives possessed a better perception about the functioning of gramasabhas. Lack of active group discussions was perceived as the most important constraint by the farmers, officials and people's representatives.Item Study on employee engagement in vegetables and fruit promotion council Keralam- krishi business kendra(College of co-operation, banking and management, Vellanikkara, 2016) Densymol, K S; Sherief, A KItem Study on workers' trust in management with reference to chundale tea factory of harrisons malayalam limited(College of Co-operation Banking and Management, Vellanikkara, 2017) Lakshmi, M; Sherief, A KWorkers trust level towards management and their response in the dimension model of trust plays an integral role.