Kerala Agricultural University Central Library catalog

Normal view MARC view ISBD view

Winston, Wayne L

Marketing analytics: data-driven techniques with microsoft excel - Hoboken John Wiley & sons 2014 - xxx, 690p.

English

ISBN: 9788126548620

Subjects--Topical Terms:
Pricing
Forecasting
Customer value
Market segmentation
Internet and social marketing

Dewey Class. No.: 380.1 / WIN/MA

Print
Add to your cart (remove)
Save record
More searches