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Marketing analytics: data-driven techniques with microsoft excel

By: Winston, Wayne L.
Material type: materialTypeLabelBookPublisher: Hoboken John Wiley & sons 2014Description: xxx, 690p.ISBN: 9788126548620.Subject(s): Pricing | Forecasting | Customer value | Market segmentation | Internet and social marketingDDC classification: 380.1
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Item type Current location Collection Call number Status Date due Barcode
Books (General) Books (General) KAU Central Library, Thrissur
General
General 380.1 WIN/MA (Browse shelf) Available 227140

English

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