Schiffman, Leon G
Consumer behavior - 11 - India Pearson India Education Services 2016 - xxvii, 508p.
Four-color edition
English
9789332555099
Consumers, Marketers and Technology
Communication and consumer Behaviour
Consumers in their social and cultural settings
Consumers decision making, marketing ethics and consumer research
658.834 2 / SCH/CO
Consumer behavior - 11 - India Pearson India Education Services 2016 - xxvii, 508p.
Four-color edition
English
9789332555099
Consumers, Marketers and Technology
Communication and consumer Behaviour
Consumers in their social and cultural settings
Consumers decision making, marketing ethics and consumer research
658.834 2 / SCH/CO