| 000 -LEADER |
|---|
| fixed length control field |
00715nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789332555099 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.834 2 |
| Item number |
SCH/CO |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schiffman, Leon G |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Consumer behavior |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
11 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
India |
| Name of publisher, distributor, etc |
Pearson India Education Services |
| Date of publication, distribution, etc |
2016 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvii, 508p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Four-color edition |
| 546 ## - LANGUAGE |
|---|
| Language note |
English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumers, Marketers and Technology |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication and consumer Behaviour |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumers in their social and cultural settings |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumers decision making, marketing ethics and consumer research |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wisenblit, Joseph |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ramesh Kumar, S |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books (General) |
