| 000 -LEADER |
|---|
| fixed length control field |
00519nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788132104711 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
PIN/MA |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pingali Venugopal |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing management: |
| Remainder of title |
a decision-making approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Los Angeless |
| Name of publisher, distributor, etc |
Sage publications |
| Date of publication, distribution, etc |
2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 245 Pages |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing-management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
SWOT analysis |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Positioning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing environment |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Segmentation and targeting |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books (General) |
