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Marketing management: a decision-making approach

By: Pingali Venugopal.
Material type: materialTypeLabelBookPublisher: Los Angeless Sage publications 2010Description: xvii, 245 Pages.ISBN: 9788132104711.Subject(s): Marketing-management | SWOT analysis | Positioning | Marketing environment | Segmentation and targetingDDC classification: 658.8
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Item type Current location Call number Status Date due Barcode
Books (General) Books (General) KAU Central Library, Thrissur
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658.8 PIN/MA (Browse shelf) Available 224928

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