000 -LEADER |
fixed length control field |
00642nam a22002057a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9788127269098 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.802 |
Item number |
SON/MA |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Sontakki, C N |
245 ## - TITLE STATEMENT |
Title |
Marketing management : |
Remainder of title |
written strictly as per B.com students of calicut university |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Ludhiana |
Name of publisher, distributor, etc |
Kalyani Publishers |
Date of publication, distribution, etc |
2011 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
275p. |
546 ## - LANGUAGE |
Language note |
English |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Basics of Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
New Product Development and Pricing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Physical Distribution |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Dimensions of E-marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Rrural, Service, Green, Relationship, Social and Niche Marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books (General) |