| 000 -LEADER |
|---|
| fixed length control field |
01006nam a22001697a 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
380.141 |
| Item number |
RAV/CO |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ravi Sankar V |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Consumer perception towards brand equity of foster foods (P) LTD |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Vellanikkara |
| Name of publisher, distributor, etc |
College of Co-operation Banking and Management |
| Date of publication, distribution, etc |
2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
63p |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
MBA |
| 520 3# - SUMMARY, ETC. |
|---|
| Abstract |
Now a day’s brand equity management is one of the challenges faced by the companies in maintaining the brands among consumers. The general public looks for branded products than that of other products. It’s just because of a belief in minds of consumers that branded products have good quality, taste and ease of use that satisfies every consumer. Therefore a systematic study was conducted with the objectives of examining the brand equity perception towards Foster Foods among consumers. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Agribusiness Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mohan Varma, N K (Guide) |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://krishikosh.egranth.ac.in/handle/1/5810143103 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Theses |
