Consumer perception towards brand equity of foster foods (P) LTD
By: Ravi Sankar V.
Contributor(s): Mohan Varma, N K (Guide).
Material type:
BookPublisher: Vellanikkara College of Co-operation Banking and Management 2017Description: 63p.Subject(s): Agribusiness ManagementDDC classification: 380.141 Online resources: Click here to access online Dissertation note: MBA Abstract: Now a day’s brand equity management is one of the challenges faced by the companies in maintaining the brands among consumers. The general public looks for branded products than that of other products. It’s just because of a belief in minds of consumers that branded products have good quality, taste and ease of use that satisfies every consumer. Therefore a systematic study was conducted with the objectives of examining the brand equity perception towards Foster Foods among consumers.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Theses
|
KAU Central Library, Thrissur Theses | Reference Book | 380.141 RAV/CO (Browse shelf) | Not For Loan | 174139 |
MBA
Now a day’s brand equity management is one of the challenges faced by the companies in maintaining the brands among consumers. The general public looks for branded products than that of other products. It’s just because of a belief in minds of consumers that branded products have good quality, taste and ease of use that satisfies every consumer. Therefore a systematic study was conducted with the objectives of examining the brand equity perception towards Foster Foods among consumers.
There are no comments for this item.