Why crm doesn't work:how to win by letting customers manage the relationship (Record no. 190715)

000 -LEADER
fixed length control field 00370nam a22001457a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749442415
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812
Item number NEW/WH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Newell, Frederick
245 ## - TITLE STATEMENT
Title Why crm doesn't work:how to win by letting customers manage the relationship
250 ## - EDITION STATEMENT
Edition statement 1,
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Koganpage
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent 263p.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books (General)
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Full call number Date last seen Price effective from Koha item type
          Malayalam College of Co-operation, Banking & Management Library, Vellanikkara College of Co-operation, Banking & Management Library, Vellanikkara   2017-12-12 395.00 658.812 NEW/WH 2017-12-12 2017-12-12 Books (General)
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