| 000 -LEADER |
|---|
| fixed length control field |
005460000a22001690004500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788120327993 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keller Kevin |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing Management |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
12 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Delhi, Prentice- Hall of India |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc. |
2006 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxvii 729 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing plan, Marketing Research, Consumer Market, Market segments, Brands, Competetion pricing strategies, Marketing channels, Holistic Marketing, Direct Marketing sales Promotion |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books (General) |
