Marketing management: a decision-making approach
By: Pingali Venugopal.
Material type:
BookPublisher: Los Angeless Sage publications 2010Description: xvii, 245 Pages.ISBN: 9788132104711.Subject(s): Marketing-management | SWOT analysis | Positioning | Marketing environment | Segmentation and targetingDDC classification: 658.8
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books (General)
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KAU Central Library, Thrissur General | 658.8 PIN/MA (Browse shelf) | Available | 224928 |
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