Advertising theory and practice
By: Sandage, C H.
Contributor(s): Fryburger, Vernon | Rotzoll, Kim.
Material type: BookPublisher: Delhi All India Traveller Bookseller 1991Edition: 11th ed.Description: xv,509.ISBN: 8185386633.DDC classification: 659.1 SAN/ADItem type | Current location | Call number | Status | Notes | Date due | Barcode |
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Books (General) | KAU Central Library, Thrissur | 659.1 SAN/AD (Browse shelf) | Available | Book transferred from CCBM Library ,Acc.No:3718 | 901120 |
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No cover image available No cover image available | No cover image available No cover image available | |||||||
659.1 PER/PA Parasyakala : Pralobhanathinte margam | 659.1 PON/AD Advertising and brand building : Principles and case studies | 659.1 PRA/AD Advertising management | 659.1 SAN/AD Advertising theory and practice | 659.1 SEM/AD Advertising and Promotions | 659.1 SEN/BR Brand Positioning :, strategies for competitive advantage | 659.1 STA/DA Dartnell advertising manager's handbook |
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