Integrated marketing communication and brand equity
By: Kirandeep Kaur.
Contributor(s): Ruby.
Material type:
BookPublisher: Ludhiyana Kalyani Publishers 2013Edition: 2, rev.Description: 29.8p.ISBN: 9789327256857.Subject(s): Integrated Marketing Communication | Advertising Agencies | Brand Building | Brand Decision Making | Brand Positioning | Campaign PlanningDDC classification: 380.1
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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KAU Central Library, Thrissur General | General | 380.1 KIR/IN (Browse shelf) | Available | 227265 |
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| 380.1 CAP/MA Managing marketing: | 380.1 DEB/RU Rural marketing in India: | 380.1 JAK/MA Marketing of high-technology products and innovations | 380.1 KIR/IN Integrated marketing communication and brand equity | 380.1 SUR/ON Online marketing | 380.1 VIN/VI Vilppanayude vijayamanthrangal | 380.1 WIN/MA Marketing analytics: |
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