Marketing management: fundamentals and practices
By: Kapur, S K.
Material type:
BookPublisher: New Delhi Oxford & IBH Publishing 2009Description: xii, 415p.ISBN: 9788120417380.Subject(s): Marketing philosophy | Marketing environment | Strategic planning | Market segmentation | Market demandDDC classification: 658.802
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books (General)
|
KAU Central Library, Thrissur General | General | 658.802 KAP/MA (Browse shelf) | Available | 228705 |
English
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