Strategic Brand Management : Building, Measuring, and Managing Brand Equity
By: Keller, Kevin Lane.
Material type:
BookPublisher: New Delhi Pearson Education 2008Edition: 3.Description: 714.ISBN: 9788131719770.Subject(s): Brand Equity | Brand positioningDDC classification: 658.827
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College of Co-operation, Banking & Management Library, Vellanikkara | 658.827 KEL/ST (Browse shelf) | Available |
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| 658.827 JAG/TW 24 Brand MAntras : Finding a place in the Minds and Hearts of Consumers | 658.827 KAP/NE New strategic brands management | 658.827 KEL/AD Advertising Account Planning: A Practical Guide | 658.827 KEL/ST Strategic Brand Management : Building, Measuring, and Managing Brand Equity | 658.827 KEL/ST Strategic Brand Management | 658.827 KEL/ST Strategic Brand Management | 658.827 KEV/BE Best Practice Cases in Branding; Lessons from the Worlds Strongest Brands |
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