Advertising Management With Integrated Brand Promotion
By: Allen, Chris T.
Contributor(s): O'Guinn, Thomas C | Semenik, Richard J.
Material type:
BookPublisher: New Delhi Cengage Learning 2011Edition: 1st.Description: 648.ISBN: 8131509125; 978-315-0912-8.Subject(s): Advertising as a Business ProcessDDC classification: 659.1
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College of Co-operation, Banking & Management Library, Vellanikkara | 659.1 OGU/AD (Browse shelf) | Available |
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| 659.1 MOH/AD Advertising and sales management:text and cases | 659.1 NAV/AD Advertising and consumer reaction in India | 659.1 OGU Advertising and Integrated Brand Promotion | 659.1 OGU/AD Advertising Management With Integrated Brand Promotion | 659.1 PAR/CH Changing Face of Advertising | 659.1 PER/ST Strategic Advertaising Manangement | 659.1 PER/ST Strategic advertising management |
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