Advertising and promotion An IMC Approach
By: Shimp, Terence A.
Material type:
BookPublisher: New Delhi Cengage Learning 2007Edition: 1st.Description: 650.ISBN: 8131503887; 978-81-315-0366-1.Subject(s): Fundamental Marcon DecisionDDC classification: 659.1
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College of Co-operation, Banking & Management Library, Vellanikkara | 659.1 SHI/AD (Browse shelf) | Available |
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| 659.1 SAN/UN Un Common Sense of Advertising : Getting the Basics Right | 659.1 SAN/UN The (Un) Common Sense of Advertising : Getting the basic Right | 659.1 SAR/AD Advertising management | 659.1 SHI/AD Advertising and promotion An IMC Approach | 659.1 SIN/AD Advertising management | 659.1 STA/DA Dartnell advertising manager's handbook | 659.1 SUD/AD Advertising management |
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