701.
Food Retailing : Emerging Trends
by Gupta, Rahul.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Hyderabad The ICFAI University Pressa 2005Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.87 RAH/FO] (1).
702.
Financial Intermediation : Innovations and Practices
by ICFAI.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Hyderabad The ICFAI University Press 2004Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 332.1 SEE/FI] (1).
703.
Management of Marketing Co operatives
by Goel, B.B | Jugnauth, Anerood | Rana, K.K.S.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Deep & Deep 1991Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.84 GOE/MA] (1).
704.
Beyond Consumer Marketing : Sectoral Marketing and Emerging Trends
by Panwar, J.S.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Response Books 2004Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8342 PAN/BE] (1).
705.
Strategic Planning and Management
by Ghosh, P.K.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi SultanChand & Sons 2006Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.4012 GHO/ST] (1).
706.
The (Un) Common Sense of Advertising : Getting the basic Right
by Sanjay, Tiwari.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Reponse Books 2003Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 SAN/UN] (1).
707.
Make your first Million in Network Marketing
by Christensen, Mary | Wayne, Christene.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Massachusetts Adams Media Corporation 2009Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.84 CHR/MA] (1).
708.
Marketing Management
by Dr. Gupta, C.B | Dr. Rajana Nair, N.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Sultan Chand & Sons 1996Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 GUP/MA] (1).
709.
Cost Management Accounting & Control
by Hansen, Don R | Mowen, Maryanne M.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Singapore Thomson Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 657.42 HAN/CO] (1).
710.
International Marketing
by Rajagopal.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Vikas Publishing House 2009Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.848 RAJ/IN] (1).
711.
Services Markting
by Christopher, Lovelock | Jayanta, Chatterjee | Jochen, Wirtz.
Edition: 5thMaterial type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Person 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 CHR/SE] (1).
712.
Strategic Marketing
by Ford, John | Ibrahim, Essam | West, Douglas.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Oxford 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 WES/ST] (1).
713.
A Handbook of Management Techniques
by Armstrong, Michael.
Edition: Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Kogan Page 2010Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 ARM/HN] (1).
714.
SALES MANAGEMENT: Concepts, Principles and Practices
by Basotia, G.R | Phophalia, A.K | Sarita | Sarita, Sharma.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Kanishka Publishers 2009Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.81 PHO/SA] (1).
715.
Indian Rural Economy
by Mustafa, A.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Serials Publications 2010Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 MUS/IN] (1).
716.
Agribusiness Management
by Gangadhara, Bhatia.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Mittal Publications 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 630.685 GAN/AG] (1).
717.
Agribusiness Management
by Gangadhar, Bhatia.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Mittal Publications 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 630.685 GAN/AG] (1).
718.
Agribusiness Management
by Gangadhar, Bhatia.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Mittal Publications 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 630.685 GAN/AG] (1).
719.
Agricultural Marketing Strategies In INDIA
by Mohan Raj, J.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Abhijeet Publications 2009Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 MOH/AG | 380.141 MOH/AG] (1).
720.
Rural Marketing
by Sanal, Kumar Velayudhan.
Edition: 2Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Response Books 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 SAN/RU] (2).
721.
Marketing Strategy and Competitive Positioning
by Hooley, Graham J | Nicoulaud, Brigitte | Piercy, Nigel F.
Edition: 4thMaterial type: ; Format:
print
; Literary form:
Not fiction
Publisher: Delhi Pearson 2009Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 HOD/MA] (2).
722.
Sales and Distribution Management: An Indian Perspective
by Pingali, Venugopal.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Delhi Response 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.81 PIN/SA] (1).
723.
Case Studies on : New Age Marketing Vol. 1
by Nusrath, Jahan Maldar.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Hyderabad ICFAI Books 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 NUS/CA] (1).
724.
Managing Product Innovation
by Arch, G.Woodside.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: U.K Elsevier 2005Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.5 WOO/MA] (1).
725.
Tourism: Marketing and Operations
by Badan, B.S | Harish, Bhatt.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Crescent Publishing Corporation 2006Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338.4791 HAR/TO] (1).
726.
Integrated Marketing Communication : Sandeep Kumar
by Gopalakrishnan, P S.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Hyderabad Icfai 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 GOP/IN] (1).
727.
Understanding Consumer Decision Making: The Means End Approach to Marketing and Advertising Strategy
by Olson, Jerry C | Reynolds, Thomas J.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London Lawrence Erlbaum Associates 2001Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.403 REY/UN] (1).
728.
Does Marketing Need Reform?
by Jagadish, N.Sheth | Rajendra, S.Sisodia.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Reference Press 2009Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 JAG/DO] (1).
729.
Agro-Food Marketing
by Albisu, L.M | Padbers, D.I | Ritson, C.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: U.K CAB International 2002Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338.19 PAD/AG] (1).
730.
Strategic Marketing Management
by Gupta, S L.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Atlantic 2009Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 GUP/ST] (1).
731.
Impact of government policies on Marketing Strategies
by Amitabha, Ghose.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Hyderabad The Icfai university press 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 AMI/IM] (1).
732.
Travel andTourism Management
by V B T, Sundari | V V . Vara, Prasad.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Excel Books 2009Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338.4791 VAR/TR] (1).
733.
Sales Management : Decisions, Strategies and cases
by Edward, W.Cundiff | Norman, A.P.Govoni | Richard, R.Still.
Edition: 5Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Pearson 2010Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.81 RIC/SA] (2).
734.
Integrated Marketing Communications: A strategic Approach
by Don R, Rahtz | M.Joseph, Sirgy.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: UK Cengage Learning 2001Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.45 SIR/IN] (1).
735.
Services Marketing: Text and Readings
by Ravi, Shanker.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Delhi Excel 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1).
736.
Marketing Research
by Babin | Zikmund.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Australia Cengage Learning 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.3 ZIK/MA] (1).
737.
Managing Customer Relationships in Service Industries
by Rejendra, Nargundkar | Tapan, Panda K.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Delhi Excel 2005Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.812 RAJ/MA] (1).
738.
Product and Brand Management
by Mathur, U C.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Delhi Excel 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.5 MAT/PR] (1).
739.
Marketing Management: Text and Cases
by Rajagopal.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Delhi Vikas Publishing House 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 RAJ/MA] (1).
740.
Consumer Behaviour: Text and Cases
by Kazmi, S H H | Satish, Batra K.
Edition: 2ndMaterial type: ; Format:
print
; Literary form:
Not fiction
Publisher: Delhi Excel 2009Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8342 SAT/CO] (1).
741.
Farm Management and Agricultural Marketing
by Panda, S.C.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Kalyani Publishers 2010Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338.16 PAN/FA] (1).
742.
Introduction to Marketing
by Palmer, Adrian.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Delhi Oxford 2006Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 PAL/IN] (1).
743.
Agricultural Marketing in India
by Acharya, S S | Agarwal, N L.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Oxford and IBH Publishing Co. 1987Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.141 ACH/AG] (1).
744.
Cooperative Marketing and Processing
by Ansari, A A | Saeed, M.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Anmol Publications 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 334.5 SAE/CO] (1).
745.
Agricultural Marketing in India
by Acharya, S S | Agarwal, N L.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Oxford and IBH Publishing Co. 2001Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.141 ACH/AG] (1).
746.
Agricultural Marketing Strategies in India
by Mohan, Raj J.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Abhijeet Publications 2009Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.141 MOH/AG] (1).
747.
Rural Marketing
by Singh, Bir.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Anmol Publications Pvt. Ltd 2006Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 SIN/RU] (1).
748.
Banking Law and Practice
by Maheshwari, S K | Maheshwari, S N.
Edition: 8thMaterial type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Kalyani Publishers 1996Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 346.082 MAH/BA] (1).
749.
Agribusiness Management
by Bhatia, Gangadhar.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Mittal Publications 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.141 BHA/AG] (1).
750.
Services Marketing
by Lovelock, Christopher H.
Edition: 3rdMaterial type: ; Format:
print
; Literary form:
Not fiction
Publisher: London Prentice Hall International 1996Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.3 LOV/SE] (1).
