Kerala Agricultural University Central Library

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1.
Integrated marketing communication and brand equity

by Kirandeep Kaur | Ruby.

Edition: 2, rev.Material type: book Book Publisher: Ludhiyana Kalyani Publishers 2013Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 380.1 KIR/IN] (1).

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2.
Marketing challenges : cases and exercises

by Love lock, Christopher H | Wein berg, Charles B.

Edition: 2Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Mc Graw-Hill Publishing Company 1989Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 LOV/MA] (1).

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3.
Integrated Marketing Communication : Sandeep Kumar

by Gopalakrishnan, P S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hyderabad Icfai 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 GOP/IN] (1).

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4.
Marketing Communications: An Integrated Approach

by Jonathan, Taylor | Smith, P R.

Edition: 4thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page 2005Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.45 SMI/MA] (1).

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5.
Integrated Marketing Communication A Strategic Approach

by Rahtz, Sirgy.

Edition: 1stMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Cengage Learning 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 SIR/IN] (1).

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6.
Effective Business Communication

by Dandekar, Vivek Madhukar.

Edition: 1stMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Manglam Publishers & Distributors 2012Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 651.7 DAN/EF] (1).

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7.
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Psychology of consumer behaviour

by Markin, Rom J.

Publisher: New Jersey, Prentice -Hall Inc ; 1969Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 658. 8342 MAR] (1).

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8.
Integrated advertising promotion and marketing communications

by Baack Donald | Clow Kenneth E | [Author].

Edition: 3rd Ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi ; Pearson ; 2007Availability: Items available for loan: College of Agriculture, Vellanikkara [Call number: 380.1 CLO/IN] (1).

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Kerala Agricultural University Central Library
Thrissur-(Dt.), Kerala Pin:- 680656, India
Ph : (+91)(487) 2372219
E-mail: librarian@kau.in
Website: http://library.kau.in/