101.
Strategic marketing communications : new ways to build and integrate communications
by Berry, Chris | Smith, Paul.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London Kogan Page Limited 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .45 SMI/ST] (1).
102.
Business economics : the application of economic thoery
by Ferguson, Glenys J | Fergyson, Paul R | Rothschild, R.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: England Macmillan Distribution Ltd 1993Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338.9 FER/BU] (1).
103.
Corportate strategy and planning
by Srivastava, R M.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Tata Mc Graw -Hill Publishing Company Limited 1989Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.4012 SRI/CO] (1).
104.
Training for development
by Lynton, Rolf P | Udaipareek.
Edition: 2Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Vistaar Publications 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .3 LYN/TR] (1).
105.
International economic
by Franics, Cherunilam.
Edition: 2Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Tata Mc Graw -Hill Publishing Company Limited 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 337 FRA/IN] (1).
106.
Agro industrial investment and operations
by Browns, James G | Touche, Deloitte.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Washington World Bank 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338 .1 BRO/AG] (1).
107.
Basic marketing : a managerial approach
by Mc Cathry, E Jerome.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Illinois Richard D Irwin 1978Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 MCC/BA] (1).
108.
Managerial economics : for business management and accounting
by Davies, Howard.
Edition: 2Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London ELBS with Pitman 1991Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338.092 DAV/MA] (1).
109.
International economics
by Francis cherunilam.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Tata Mc Graw -Hill Publishing Company Limited 1999Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 337 FRA/IN] (1).
110.
Marketing classics : a selection of influential articles
by Cox, Keith K | Enis, Ben M | Mokwa, Michel P.
Edition: 8Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey Prentice -Hall International 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380 .1 ENI/MA] (1).
111.
Industrial marketing
by Alexander, Ralph S | Cross, James S | Hill, Richard M.
Edition: 4Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Illinois Richard D Irwin 1991Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380 .143 HIL/IN] (1).
112.
Marketing
by Skinner, Steven J.
Edition: 2Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey Houghton Mifflin Company 1998Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 SKI/MA] (1).
113.
India`s economic crisis
by Bimal, Jalan.
Edition: 1Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Oxford Oxford University Press 1991Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 330 BIM/IN] (1).
114.
Managerial economics
by Rahman, Habib-ur.
Edition: 3Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Himalaya Publishing House 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338.092 RAH/MA] (1).
115.
Strategic management : concepts and experiences
by Holland, Phyllis G | Rue, Leslie W.
Edition: 1Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York Mc Graw-Hill Publishing Company 1989Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 RUE/ST] (1).
116.
Rural development in India
by Srivastava, M.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Deep and Deep Publication 1987Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 307 .1412 SRI /RU] (1).
117.
Bank marketing
by Jha, S M.
Edition: 1Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Bombay Himalaya Publishing House 2000Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 JHA/BA] (1).
118.
Strategic marketing
by Cravens, David W.
Edition: 2Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Illinois Richard D Irwin Inc 1987Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .802 CRA/ST] (1).
119.
International business management
by Dewan, J M | Sudsarshan, K N.
Edition: 1Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Discovery Publishing House 1996Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 382 DEW/IN] (1).
120.
Indian marketing : the case studies
by Bhasin.
Edition: 1Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Anmol publication Pvt Ltd 1991Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380 .1 BHA/IN] (1).
121.
Personnel management and professional perspectives
by Ashok, Kumar.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Anmol publication Pvt Ltd 1999Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.3 ASH/PE] (1).
122.
Fast forward MBA in business communication
by Hein, Ron | VIcker, Lauren.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York John Wiley and Sons ,Inc 1999Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 651.7 VIC/FA] (1).
123.
Corporate finance : theory and practice
by Vishwanath, S R.
Edition: 2Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Response Books ; New Delhi Response Books 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.15 VIS/CO] (7).
124.
strategic Management:Concepts and Cases
by David, Fred R.
Edition: 11Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Prentice- Hall of India Pvt.Ltd 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.4012 DAV/ST] (1).
125.
Corporate Reputations,Branding and People Management:A Strategic approach to HR
by Martin, Graeme | Susan, Hetrick.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Burlington Butterworth-Heinemann 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338.74 MAR/CO] (1).
126.
Business Logistics/ Supply Chain Management : Planning, Organizing and Controlling the Supply Chain
by Ballou, Ronald H | Samir K, Srivastava.
Edition: 5Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Delhi Pearson Education 2004Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.78 BAL/BU] (1).
127.
Working Capital Management : Strateigies and Techniques
by Hrishikes, Bhattacharya.
Edition: 2Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi PHI Learning Pvt. Ltd. 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.15 HRI/WP] (1).
128.
Retailing Management
by Levy, Michael | Pandit, Ajay | Weitz, Barton A.
Edition: 6Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Tata McGraw Hill Publishing Co. Ltd. 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.87 LEV/RE] (1).
129.
Product and Services Management
by Avlonitis, George J | Papastathopoulou, Paulina.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Sage Publications 2006Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.5 AVL/PR] (1).
130.
International Business & International Marketing
by Icfai.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Hydrabad Icfai University 2005Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338.88 ICF/IN] (2).
131.
Brand Extensions:Concepts and Cases
by Roli, Sehgal.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Hyderabad Icfai 2005Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.827 ROL/BR] (1).
132.
Industrial Sickness and Key areas of management : Planning ,finance marketing , technology, labour management relations
by Dave, Nalini V.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Deep & Deep 1987Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 NAL/ IN] (1).
133.
Stategy, Innovation and Change : Challenges for Management
by Galavan, Robert | Markides, Costas | Murray, John.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York Oxford University Press Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.4 GAL/ST] (1).
134.
HAndbook of Strategic Management
by Hildreth, W. Bartley | Miller, Gerald J | Rabin, Jack.
Edition: 2Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York Marcel Dekker 2000Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.4012 RAB/HA] (1).
135.
Production and operating Management
by Panneerselvam, R.
Edition: 2Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Prentice Hall of India 2006Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.5 CHA/PR] (1).
136.
Food Retailing : Emerging Trends
by Gupta, Rahul.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Hyderabad The ICFAI University Pressa 2005Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.87 RAH/FO] (1).
137.
Customer Value Investment : Formula for sustained Business Success
by Gautam, Mahajan.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Response books 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.812 GAU/CU] (1).
138.
Advertising and Integrated Brand Promotion
by Allen, Chris T | O Guinn, Thomas C | Semenik, Richard J.
Edition: 4Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Thomson 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 OGU] (1).
139.
Marketing of High Technology Products and Innovations
by Mohr, Jakki | Sengupta, Sanjit | Slater, Stanley.
Edition: 2Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Pearson Education 2006Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338.26 MOH/MA] (1).
140.
Modern Protection /Operations Management
by Buffa, Elwood S | Sarin, Rakesh K.
Edition: 8Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Wiley India 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.5 BUF/MO] (1).
141.
Advertising Management
by Jaishri, Jethwaney | Shruti, Jain.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Oxford University Press 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 JAI/AD] (1).
142.
Operations Management : an Integrated Goods and Services Approach
by collier, David A | Evans, Jamws R.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Thomson 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.5 EVA/OP] (1).
143.
How to do Everything with : Email ,Spam and Viruses : Degunking Your Email Spam and Viruses
by Duntemann, Jeff.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: NewDelhi Dreamtech Press Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 004.692 DUN/HO] (1).
144.
Marketing High Technology Products and Innovations
by Mohr, Jakki | Sengupta, Sanjit | Slater, Stanley.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: NewDelhi Pearson Education 2006Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 MOH/MA] (1).
145.
Economic Policy Reforms
by Reeta, Mathur.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Jaipur RBSA Publishers 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338.9 REE/EC] (1).
146.
Global Marketing And Trade (Policy, Trends and New Directions)
by Dudeja, V.D.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Commonwealth Publishers 2006Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 DUD/GL] (1).
147.
Business Communication
by Madhukant, JHA.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi GenNext Publication 2009Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 651.7 MAD/BU] (2).
148.
Rural Marketing
by Sanal, Kumar Velayudhan.
Edition: 2Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Response Books 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 SAN/RU] (2).
149.
IT and Business Intelligence
by Jena, R K.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Delhi Excel Books 2009Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.47 JEN/IT] (1).
150.
Marketing Strategy and Competitive Positioning
by Hooley, Graham J | Nicoulaud, Brigitte | Piercy, Nigel F.
Edition: 4thMaterial type: ; Format:
print
; Literary form:
Not fiction
Publisher: Delhi Pearson 2009Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 HOD/MA] (2).
